The requirements of interior signage are a little bit different than that of exterior signage. With exterior signage, big, bold, and bright are often needed. Of course, these characteristics can make for good interior signage as well, but interior signs benefit from the same lighting all the time and the don’t need to be seen in the fog or the rain. This allows for more subtlety when it comes to interior signage design but it can be tough to know how to make the most of your interior signage. Here are six things you should know about interior signage design.
1. Interior signage design is often about function . . . often
A lot of interior signage is functional rather than promotional in nature. If you run a business in Cheyenne, think of all the interior signage you will need. You need an entrance and exit sign, signs pointing toward a fire escape, signs for the elevators, signs for the restrooms, an hours of operation sign, maybe a reception sign, etc. These signs are not promotional in nature. they serve a fairly basic function, so never over complicate these signs to the point that they can’t serve their role well.
2. Sometimes interior signage is about pizzazz
There are interior signs that are more about promotion than utilitarianism. Many businesses in Cheyenne have a sign that proclaims the name of the business/store along with a company logo. For this type of sign, design matters a lot. You need it to capture people’s attention as well as show off your business in the best light and also stay on brand. Then there point-of-purchase displays indicating the cash registers as well as any freestanding signs to promote sales events and the like.
3. Even form matters for functional signs
Even though, from an interior signage design perspective, a restroom sign is not as interesting as a point-of-purchase display or a giant banner with a company logo on it, the design of these more utilitarian signs is still important. Each sign, no matter the message, gives you the opportunity to convey something about your business, whether that’s professionalism, creativity, or anything else.
4. Uniformity is key
While some signs should stand out and be different, like a company logo behind a reception desk, most interior signs in your Cheyenne business should be uniform. For interior signage design to communicate something about your business, it has to be consistent. You can’t have classy, professional looking door signs and then wacky and fun elevator signs.
5. Don’t be afraid to be creative
If you’re going for austere, minimalist, professionalism, then maybe just stick to basic interior signage design. But if you want to communicate something more, don’t be afraid to get creative with where you put your graphics and the graphics themselves. For example, a floor graphic can be a really effective but unique way of using a sign. You can also use wall graphics or go all out with a wall mural.
6. Don’t forget about ADA compliance
No matter what route you choose for your interior signage design, don’t forget that it must comply with all relevant ADA laws.
To learn more about interior signage design in Cheyenne, please contact Twin Trees Signs now either through our website or by calling us at 307-514-0235.