Can You Use Digital Signage Outdoors?

Can You Use Digital Signage Outdoors?

Can You Use Digital Signage Outdoors?

Digital signage allows you to be more dynamic, more particular, to be more creative with your messaging. And, perhaps most crucially, digital signage stands out more than other types of signs. But is the brightness and dynamism of digital signage really useful outdoors? Is outdoor digital signage a viable option, or will digital signs become damaged by the Wyoming weather?

Outdoor Digital Signage In Cheyenne, Wy

Yes, you can use digital signage outdoors! Indeed, that’s where many types of digital signage are most effective. Large pole or monument signs can achieve high levels of visibility with their size alone. And they are great for their purpose. But they have to be illuminated to be seen at night, in fog, or in rain, and even then they can’t generate the appearance of movement, nor do they incorporate a digital screen. But outdoor digital signage can do all that. The elements are a concern, of course. Robust casings for the bulbs, electrical wiring, and any screens used as part of digital outdoor signage must be well-designed and durable.

Outdoor Digital Signage For The Digital Age

We live in the digital age, so it’s only natural that your Cheyenne business should have a digital sign. Either consciously or subconsciously, we tend to respect digital signs to a certain degree. We understand that the owner of that sign has invested significantly to send a message to us, so that message must be important. There is evidence that indicates digital signage significantly increases people’s average dwell time (how long they look at a sign) compared to traditional signage options.

The illuminated nature of outdoor digital signs makes them highly visible, even in, or perhaps especially in, dark conditions. Outdoor digital signage can act as a branding beacon, displaying your company name, your sales promotions, and other important information for all to see. Outdoor digital signage can also display moving copy. Some electronic signs are limited to static media, outdoor digital signage can actually display video with LED, LCD, or HID plasma signs.

Custom Outdoor Digital Signage In Cheyenne, Wy

With outdoor digital signage, customization is key. These are not “one size fits all signs” but rather signs that should be highly personalized to your needs. You want to work with a talented design team who can walk you through every step of the process, from creative ideation to final installation. You want the best outdoor digital sign you can possibly get, but these types of signs are not cheap, so make sure you know your budget and that you hire a sign studio who will respect that.

Zoning Of Outdoor Digital Signage In Cheyenne, Wy

One final important thing to note: outdoor digital signs are strictly controlled by zoning regulations. There’s nothing worse than having a great outdoor digital sign designed and manufactured for you only to learn that you can’t legally install it. That’s why you have to work with a local studio who knows how all the relevant Cheyenne and Wyoming regulations and can make sure that your outdoor digital signage is compliant.

Twin Trees Signs

Twin Trees Signs can design and install the outdoor digital signage you need in the Cheyenne, WY, area. To learn more, please call us now at 307-514-0235 or contact us through our website.

 

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