Point of Purchase Signs

In one study by Brigham Young University, point of purchase (POP) signs generated a 20% sales boost for business owners who invested in product displays. Even more impressive, regularly priced items with POP displays outperformed clearance-priced items without signs by 18%.

 

Clearly, point of purchase signs are effective. They capture customers’ attention and capitalize on impulse-buy behaviors.

 

Twin Trees Signs’ creates and installs point of purchase signage . You may have seen some of the following products:

 

  • Floor graphics are very popular in grocery store settings. A self-adhesive vinyl decal is placed on the floor to promote new products and sales. As an added bonus, floor graphics have a slip-resistant texture that makes your store just a little safer in the rainy and snowy months.
  • Banners add a regal touch to your point of purchase promotion. They’re easy to install, whether mounted on the wall or used as a makeshift table runner to display product.
  • Shelf cards and display cards call attention to items right on the shelves. They’re cheap and effective, and customers have been conditioned to look for these while they browse.
  • Ceiling-hung signs grab the customer’s attention and direct them towards specific products and aisles. Think of these as wayfinding point of purchase signs that lead the customer to your on-site display.
  • End-aisle displays advertise products at the ends of shelf rows. This option is popular in big mall, supermarkets, and department stores.

 

Custom point of purchase signs in Cheyenne, Wyoming

 

Call Twin Trees Signs now at 307-514-0235 to speak directly with a member of the Twin Trees Signs team and get started with your free consultation today!

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