Why do you need an internally-lit monument sign if you already have a door sign? Because it grabs the attention of people passing by better and quicker than a door sign!
Have you ever driven through a large industrial park or onto the parking lot of an office complex? Instead of looking at each individual business’s door or wall, you will always first look for a monument sign that is standing on the entrance of the lot, the side of the street, or the corner of the intersection. Those monument signs always successfully help you located the business that you are looking for, don’t they?
Some business do not care if their name is on the street-side monument sign or not, but that’s critical mistake that confuses their clients and, even worse, pre-emptively turns away potential future clients that never know that business is there! Customers that are actively searching for the business get upset because they drive past, pulling U-turns and circling aimlessly. Eventually, their frustration causes them to just give up and go back home. Even if they do eventually find the business, they think to themselves, “Why haven’t these guys bothered to invest in a real sign out front? Are they legit? Are they here today but gone tomorrow?”On the other hand, if you see a great internally-lit monument sign, you immediately think, “This business looks professional, and I think I can trust them with my time and money.”
An internally-lit monument sign is a free-standing sign that is usually outside next to the street, the parking lot entrance, or at the corner of a high-traffic intersection. The great benefit of internally-lit monument signs is that they quickly grab people’s attention when they pass by, including when they are driving by in vehicles. Monuments are designed to be simultaneously aesthetically pleasing and easily legible to vehicles driving by at speed. They also light up at night so that people know your business is there, even in the dark. The idea that “we don’t need a sign that lights up because we’re not open at night” is incredibly shortsighted. Your business may not be open, but all the evening traffic driving by your business will never know to come back and visit you during the day if your sign is not lit up at night.
Of course, if your budget is limited, we can also design an amazing unlit monument sign for you. That said, the best ROI for your business will come from a lit sign. Here at Twin Trees Signs, we will design internally-lit monument signs to suit any business’s needs. A good internally-lit monument signs is not only eye-catching, but also shows your business’s passion and character. An internally-lit monument signs benefits your business in a lot of ways. Call Twin Trees Signs today at 307-514-0235 for a consultation that will help your business to flourish!
