How much time do you spend in your vehicle? Have you ever thought about turning your unproductive time in traffic into an advertising opportunity for your company? Let me ask you, how many other drivers see you in just one day as you commute to work and back home, as well as when you run to lunch or run out on an errand? What about after hours, when you run to the store for a gallon of milk, or on the weekends when you take your family out for some fun? All of these miles and hours on the road are opportunities for other people to learn about your business. Perhaps most importantly, it’s an opportunity to let people know you even exist, and that they can come to you if they ever need the products and services you offer. Branding your company fleet vehicles is, hands down, one of the least expensive forms of advertising per impression.
Since people have short memories, branding your fleet vehicles with company graphics continually reminds people, “we’re here, give us a call if you need something.” It also reinforces to them the impression that you must be good at what you do, because “I always see their vehicles everywhere! They must be doing a lot of good work if other people keep using them!” Is it any wonder that large companies like FedEx go to great lengths to brand all of their delivery trucks, including the large long-haul trucks that transfer packages between cities but don’t actually deliver packages to your front door? All the many people that see their trucks on the highway every day are reminded, “use FedEx if you need to send a package.”
Putting graphics on your company’s fleet vehicles offer many benefits, including if your “fleet” is just your own personal vehicle. In addition to turning otherwise dead road time into business advertising time, having graphics on company vehicles (and again, this includes the owner’s personal vehicle) gives your clients immediate reassurance that you are a professional and legitimate business.
Imagine you have called two plumbing companies to quote a repair. In the case of the first company, an unmarked van shows up and a person wearing regular street clothes rings your doorbell and says they are the plumber you called. They showed up at the correct day and around the correct time of the appointment, so you let them in. Yet, because there is no branding and no company logos on them or on their vehicle, you can’t help but wonder how legitimate they are. Are they really a plumbing company? If so, are they any good? Or is this person just casing your house so they can bring some friends later and rob you blind?
The second company, however, is much different. They pull into your driveway in a company van that is clearly marked with their company’s name, logo, and contact information. They are professionally dressed in a company shirt. It is clear that this is a real company, and that the person in front of you does actually work for that company. Their quote ends up being just slightly higher than the first company’s, but because you have the reassurance that this company is professional, legitimate, and will do a better job, you decide to use the second company over the first company.
If your fleet vehicles do not yet have graphics on them, or if they need those graphics updated, contact us today for a free consultation on how we can increase your brand awareness and market share through custom signage and graphics!
